In the hospitality industry small details make lots of differences in guest experience. Hotel key cards may not seem to be a major issue, but they are essential in security, branding and convenience. The choice of the hotel key card manufacturer can have an effect on the operation of your hotel, quality of your guests, and even their environmental footprint.
A good reputable hotel key card manufacturer should provide a wide variety of key card solutions for various hotel needs. Modern manufacturers now offer not only the standard option, namely, brochure magnetic stripe cards, but also highly convenient RFID technology with increased security.
Flexibility should now be part of the key card system of hotels today. Some properties may need high-durability RFID cards for luxury places, where people tend to have their cards for more extended periods, while others could be useful for eco-friendly paper or PLA in the case of high-turnover properties.
The manufacturer that you choose should offer RFID cards (of various frequencies, including LF, HF, or UHF), magnet-based key cards (both high and low coercivity) and alternative options such as wooden or biodegradable PLA cards.
Your hotel key cards present an important touchpoint with guests, which will integrate into your brand identity. There should be a wide range of customizations going beyond just simple logo printing by the modern hotel key card manufacturers. Find manufacturers that do full-color printing on both sides, and have specific finishes such as matte or glossy coatings, even some unique shapes or sizes, if required.
The ability to customize more comfortably enables hotels to be able to produce cards that match their interior, bring out special promotions or have property specific art. Some manufacturers offer some additional branding elements such as the QR codes that allow referencing the amenities of the hotel or the hotel’s social networks, which will give the increased opportunities for interaction with guests.
Environmental consciousness has become essential in hospitality operations. Forward-thinking hotel key Card manufacturers now offer eco-friendly alternatives to traditional PVC cards, which can take hundreds of years to decompose. Look for manufacturers producing biodegradable options like paper RFID cards, wooden key cards, or PLA (plant-based plastic) alternatives.
Sustainable key cards demonstrate your hotel's commitment to environmental responsibility while still providing all the functionality and security of traditional options. Many environmentally conscious guests notice and appreciate these touches, which can enhance their perception of your brand.
When selecting a hotel key card manufacturer, consider whether they handle production in-house or outsource to third parties. Manufacturers with dedicated production facilities typically maintain stricter quality control processes, resulting in more reliable products. In-house production also often means greater consistency between orders and faster turnaround times.
The relationship with your hotel key card manufacturer shouldn't end after delivery. Modern hospitality environments require ongoing support, especially when integrating key cards with property management systems or when troubleshooting issues. Choose a manufacturer offering technical expertise, implementation assistance, and responsive customer service.
