When you think about marketing tools for your hotel, what comes to mind? Brochures? Social media? Websites? While these are all important, there's a powerful marketing tool that's literally in the hands of every guest: hotel key cards. These small, often overlooked items can be transformed into effective marketing tools that enhance guest experience and promote your brand.
Hotel key cards are often the first branded item guests receive when they check in. A well-designed key card can create a positive first impression and reinforce your hotel's brand identity from the moment guests arrive.
Your hotel key cards should reflect your brand's personality. You can use your logo, color scheme, and any unique design elements that represent your hotel.
Use the space on your hotel key cards to highlight special features of your property. A simple image or short text can help pique guests' interest and explore those features.
A warm welcome message on the hotel key cards can make guests feel valued.
Print special offers or discounts on your hotel key cards. This could be a percentage off at the hotel restaurant, a free drink at the bar, or a discount on spa services.
Use your hotel key cards to provide useful information about the local area. This could include a map of nearby attractions, recommended restaurants, or transportation tips.
Include a QR code on your hotel key cards that links to your website, social media pages, or a special landing page with exclusive content for guests.
While creativity is important, don't forget about the practical aspects of hotel key cards:
Ensure Readability
Make sure any text on your hotel key cards is easy to read. Choose fonts and colors that are clear and legible, even in low light conditions.
Keep It Simple
While it's tempting to include lots of information, remember that hotel key cards are small. Don't overcrowd the design. Keep it simple and impactful.
Consider Durability
Hotel key cards go through a lot of wear and tear. Choose durable materials and printing methods that can withstand frequent use.
Eco-Friendly Options
Consider using eco-friendly materials for your hotel key cards. This could be recycled plastic, biodegradable materials, or even wooden key cards. Highlight this eco-friendly choice to appeal to environmentally conscious guests.
Encourage Reuse
Promote the reuse of hotel key cards by offering incentives. For example, guests who return their key cards at check-out could receive a small discount on their next stay or a donation made to a local charity in their name.
Hotel key cards are an often-overlooked marketing tool that's always in guests' hands. A thoughtfully designed key card can make a lasting first impression, showcasing your brand's personality and highlighting special features. Start making the most of this underutilized marketing opportunity.
